21 Okt

How we tripled our conversion rate with 3 simple growth hacks and one Ferrari

Can you imagine you wasted a lot of money for Facebook Ads just because your landing page wasn’t “in shape”. Keep on reading to learn how we finally increase the conversion rate bei 200%.

The Landing Page Dilemma

You know those people in every company that have this special “ability” to forecast how users would respond to a landing page. “There should no hard selling on it” is one example. “A green button may distract people” is another on. The answer is testing.

Plaghunter also started with a classic landing page where you can inform and then click through prices and finally register for a free package.
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Why not move the free register form to the front page? Maybe this will increase the conversion?

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After just 12 hours we reached a significance level of 99% with very good results.

Simplify to the Max

No reason to stop here. Next step was to get rid of the “user name” field which didn’t make sense at all.

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Here we go: 20.29% in comparison to 6.85%

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Marry me, I have a Ferrari

As a growth hacker you know the term “exit intent popup”. Every second marketing webpage asks you for a newsletter sign-up.

But did you also know that an exit intent popup can influence the primary conversion (e.g. lead) in a negative way? Test it out!


We also realized that it may make sense to ask for a primary conversion and then ask for it again when the user is leaving the site although most experts wouldn’t recommend it. Here is their argumentation: When you ask a woman “Marry me!” and she says “No”. Would you ask her again in the next second? Not a good idea besides you adjust the offer: “Marry me, I have a Ferrari”.

With voucher codes we increase the conversion number of conversions by another 10%. This is the screenshot of our german site:

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What are your best growth hacks?